Social media marketing and branding increase your brand’s awareness and can give your business a boost that is essential for making more money. 78% of small businesses and startups use social media to generate more customers. Interestingly, 33% of customers have identified social media as for how they look for businesses.
Social media marketing has the power to increase customers for your business. As much as 71% of consumers who received a quick respond on social medial would recommend that brand to their friends and family.
Twitter is one of the most popular social media platforms today and one of the best places to market your business.
Let’s take a look at the checklist of everything you and the brand you are working on need to have a successful twitter marketing plan.
- Pick the right Twitter name
Having user base of more than 328 million monthly active users, finding your dream handle on your first attempt might be tricky. It is likely to have the possibility of your business name would be already taken by another business.
However, with a little creativity, negotiation, and careful planning, you can find the perfect Twitter name for your business.
- Create the Right Twitter bio
Twitter marketers should make sure that their businesses’ identity and representation has a great noteworthy branding. This mean that you should have an attention grabbing bio that effectively tells people and your followers everything about your business, who you are and what you provide. Furthermore, it should also include a link to a landing page or a website. You can even use keywords for your brand’s social media optimization in search engines like Google.
- Interact with experts and influencers
Building a brand or even managing an already existing business requires you to interact with experts and influencers in your niche. Search them, follow them, and interact with them on a regular basis. This would enable to get expert advice, opinions or even endorsement for your brand.
- Use the Twitter list
As we mentioned earlier about interacting with experts and influencers, creating a list of your influencers is the way to organize them in a group. Twitter Lists will help you see the stream of tweets from your favorite leaders and influencers.
- Experience, inspire, tweet and repeat
As Twitter only allows you 140 characters, along with a vast user database, the tweet you did will most likely be forgotten in a very short span of time. Tweeting regularly develops an impression of a healthy active profile. To keep up with your followers, listeners, influencers, and even competitor, you have to tweet regularly and be consistent with your post. This will keep your followers engage.
- Create a content marketing strategy
Marketers are always looking forward to making strategies for particular social media networks, developing a content marketing strategy and having weekly goas to tweet according.
However, it’s not compulsory to create content every single day. Retweeting others and sharing their tweets can also help you.
Did our tips help you with your Twitter marketing?