To market your business successful on Facebook, you need to understand how Facebook works and it’s unique opportunities and how it differs from other social media platforms. Just as you wouldn’t run a radio ad on the internet, you shouldn’t market on Facebook the same way you will market on the newspaper.
- Don’t use Facebook for hard sell
People regard Facebook as a fun and interactive media space where they chat to friends, check out the latest pictures, and relax. You need to join conversations and become part of a community, rather than be strictly a business who is trying to sell products.
Hard-sell tactics such as using advertising slogans, posting regularly about products and services, or providing lists of products and prices in isolation from any other conversation will result in people unfollowing you. They could even go to the extent of leaving you a bad review.
- Have a clear goal in mind
It’s important to have a clear goal for using Facebook, and a strategy to achieve that goal. For example, a coffee shop might decide that its goal is to increase the sales with Facebook by 20% in the next 3 months. Their strategy could include:
Creating a post every day featuring special offers for the day.
Posting daily photos of customers who visit the coffee shop.
Encouraging customers to post pictures.
Setting goals is key and will give your business a direction for your Facebook marketing and a way to measure the success you bring.
- Post regularly
Unlike traditional media such as newspapers and magazines, or other online media pages, social media are built around regular post.
It’s known that people check Facebook many time a day. You need to create at least 1 post per day and post it at the correct time. You need to create interesting content and find topics your audience wants to hear.
4.Encourage comments and reply fast
Encourage other Facebook users to respond to your post or to post their own comments about your business. When other people post, respond fast –within 24 hours if you can. Failing to respond will weaken your Facebook friends’ willingness to engage with you, and they will gradually drift away from your business.
- Incorporate pictures and videos
Pictures and videos are a major element of Facebook. Use them as often as you can as it will keep your friends and new customers engage and entertained.
Get interactive with offers, contest, games and surveys. People like it when Facebook is interactive and fun. You need to deliver something that they can’t get anywhere else.
Discount and giveaways are the most popular reasons for customer to follow a business’s Facebook page. Likewise, contest are a great way to liven up your page.
Facebook can also be used to share surveys. If you do this, make sure that you keep surveys sweet and short.