Content marketing can be a powerful tool for all types of small business owners, and a blog is a great way to leverage online content. The idea of starting a business blog from scratch could be a little scary, but it doesn’t have to be that way. The benefits of creating a business blog can make the process worthwhile for you.
Today we are going to show the top tips for marking your business blog a success.
- Post regularly
There are no defined rules when it comes to posting on your blog. Whether you post once a week or twice a day, the most important thing to keep in mind is that you need to have a consistent schedule. In order to establish a following, readers need to know when they can expect new content from you.
- Provide relevant and useful content
The more useful the information you post, the more readers you will attract and the more likely they will become regular readers of your blog. Remember the old writing mantra: show, don’t tell. If, for example, you are proving a particular strategy for your business, provide a good example of how and why it was successful.
- Ask for and respond to comments
Make a point to invite your readers to leave comments and share your content in their social media accounts. And when they do have something to say, try to acknowledge them right away.
- Make it easy to join
If you want your readers to continue reading your blogs, put your subscription options in an easy-to-find place. You also can attract more subscribers by offering many options. Access to the RSS feed and a post-by-email option are popular options.
- Promote your content
Don’t expect your reader to catch every single post you write unless you’re letting them know that your blog exist. Share links to your blog in all your social media platforms, on your website, in your newsletters, and even in your email signature, and encourage people to read and share.
- Mix up the format
If you typically write long all-text post, try mixing in a few shorter posts or adding images to see if it changes your page views. You can even throw in an occasional video post to spice things up.
- Have a point of view
Sometimes all you need is a little controversy to get your blog in front of people. Don’t be afraid to take a stand on a certain topic in your industry, and then encourage a healthy discussion in the comment section.
- Make it easy to read
Use subheadings, bullet points, and other formatting where is appropriate to make it easier for your readers to skim and zero in on the information they need.
- Share a little bit of you
Your business blog may be everything about your business, but that doesn’t mean there isn’t a place to mention your personal life and experience. Many times an anecdotal post can attract new readers to your blog.