Taking a look at the results Facebook had in 2017 we can’t argue that Facebook is a great place to do marketing. If you want to be use Facebook for marketing you need to be prepared to leverage all of the benefits of Facebook for Businesses, to meet and exceed your expectations.
So what is the first step to take to be well-prepared to use Facebook for marketing? You need to identify areas for improvement and your main goals. After doing this, you’re in a position to determine the best way to improve and reach your goals.
What are some goals that you want to accomplish this year? And what can you do on Facebook to accomplish those goals?
Below you’ll discover how to use Facebook for marketing.
- Use it to increase awareness of your brand
Of course, it’s wonderful to have a sizable, engaged following to market to and interact with on a regular basis. However, you shouldn’t just create content for those people.
You want to be able to consistently make impressions on other people. In other words, you want to get your business on everyone’s radar, getting them to become a part of your audience.
You can make your business visible to people who have no club your business exist. One simple way of doing this is by using hashtags, making sure those way will earn you the right leads.
Another method is to create Facebook ads that will spark the interest in people and motivate them to research your business a little more, in order to get them to take action.
- Use it to drive traffic to your blog or website
Once a person is a part of your Facebook following, you want them to continue to progress in their relationship with you. The next step is to get them to go to your website where they can learn even more about your business and make a purchase.
Facebook can help you do this by giving you several opportunities for you to direct them to your website. For example, your Facebook profile should include a link to your website. If not the homepage or about us page, you can also link directly to your landing page or latest promotional material.
Additionally, in your post you can link directly to your blog post that you’re referencing or the landing page for an offer you are currently promoting. Doing so will make it convenient and appealing for people to take the desired action.
- Use it to increase Engagement and build relationships
What percentage of people who see your post scroll past without clicking, liking, sharing or commenting? No matter your answer, there’s likely room for improvement here.
The main way to promote increase engagement on the part of your customers is by taking the initiative. Tag your most loyal customers and give them a quick shout out. Ask them to share your photos, post, videos and stories. Then, share that user-generated content on your page. What better ways to get people excited about your brand.
Facebook contest are also a great idea, as they can generate a lot of excitement and even help you reach more people.