Since Facebook is used by over 1.8 Billion people, it makes sense to use it to promote an upcoming event, and because there are so many people using Facebook, it sometimes feels like reaching people should not be a problem.
As many event organizers and event marketers can attest, Facebook can be a great tool to promote an upcoming event, but it won’t just work on its own. Organizers and marketers must learn the tricks and techniques to promote an event on Facebook, before buzz can be generated and registrations can be increased.
Fortunately, this blog will show you how to promote an event on Facebook. Follow this tips with your marketing campaign on Facebook.
Let’s start.
- Optimize your Facebook events page
It might seem obvious, but the success of a Facebook event promotion initiative will live or die with a Facebook events page, set it up well, and it will be the best thing you can do.
Choose the right cover photo with the right amount of pixels. Your cover photo should feel exciting, and should be attention grabbing, since it will show up if attendees choose to share your event on their Facebook page.
- Use a company page to promote the event
While an event Facebook page will come and go a company page should have a longstanding following.
Event marketers should utilize Facebook company pages as a way to promote an upcoming event to an audience of people already interested in the services the company provides.
Make upcoming events a prominent part of your company page. On the left side of all company pages is a column with different types of modules. One of the modules can be moved up and down, is called “upcoming events”.
By simply moving this module close to the top of a company page, event organizers will be able to provide an upcoming event and gain a lot of exposure.
- Cross-promote with event co-host
If you’re working with a partner to plan and market an event, consider utilizing your partner’s Facebook influence to reach more people and create a buzz.
On the Facebook event page, the organizer has the ability to add “Hosts” doing so will allow host companies to add the event to their own Facebook events module and tabs as we mentioned above.
This trick is by far the most effective when a co-host has an established audience who is already following the co-hosts’ events calendar. Adding co-hosts is a great trick for those hosting artist at an event.
With so many engaged users, Facebook is a great place for event marketers hoping to create a buzz. Furthermore, Facebook has indicated that they want people to engage with the platform before, during and after live events, meaning that they will continue to invest in providing organizers with the tools to create successful events.
Want to learn more about optimizing other social media platforms for one of your upcoming events. Reach out to us today and let us help you.