Facebook continues to be the champion in social media site, as the #1 spot where friends and family connect and share things online. More than just a meeting place for friends and family, Facebook has become into a venue where businesses are able to market themselves through interaction with customer and promote their services
In this post we are going to touch base at all the different types of ways you can use Facebook for marketing.
Whether you’re a big corporation or a small mom and pop shop, Facebook is a powerful marketing tool that you need to use. It’s the perfect place to keep customer informed, develop brand identity, and broaden your reach.
- Marketing the most of your Facebook business page
A Facebook page is a great free marketing tool for your business. These pages let businesses identify themselves – not just through listing their products and services, but also by sharing links, images, and post on a customizable page to give customers a sense of what the business is like.
Your Facebook business page is a great spot to develop your identity and show everyone a human side of your company. Facebook is where you can loosen the tie a little bit and be funny.
- Facebook Classic Ads
Facebook offers its own form of advertising with the popular Facebook ads, which appear in the side columns of Facebook. These very popular ads are referred to more specifically as Marketplace Ads. They include a headlight with copy, an image, and a clickable link.
Using Facebook ads as part of your marketing campaign is one of the best possible techniques for increasing likes and driving clicks to your website.
- Hosting Facebook Contest
Running Facebook contest, sweepstakes, or promotions is another wonderful way to use Facebook for marketing and increase fans and new customers.
When conducting a Facebook contest, be aware that contest can’t be hosted through Facebook itself. Business must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.
- Facebook Post
Facebook target post are a great way to use Facebook for marketing. Facebook post lets Facebook page owners pay a flat fee in order to have their individual Facebook post reach a certain number or users and increase awareness.
- Sponsor stories
Sponsored stories are a type of Facebook ad that shows a user’s interaction, such as a Facebook like, to the user’s friends and family.
Sponsored stories are a way to capitalize on the word of mouth marketing idea. If a user sees that four of their friends like a certain page, they will be more inclined to pay attention and follow that page. The main goal of sponsored stories is to have users that take the same action as their friends and family. Advertisers can choose to show friends like’s if they want more page likes. This is a great way to increase likes and follower and eventually customers.